Welcome To Web Management Systems (WebMSys)

Should you consider online promotional videos for your products or services? And is it worth the effort?

One thing that research has shown us is that web videos do become popular partly because of the growing popularity and presence of the Internet and the fact that seventy-five percent of all U.S. Internet users watch video online during a typical month.

Companies like MySpace and UTube are part of the recent trend that is shaping the video landscape today. So, how does a small e-business produce videos that will resonate with their customers?

First of all, don’t shoot an unprofessional video that is made on the cheap. Keep in mind your customers are going to compare your online promotional video to TV commercials because that is the way they have been conditioned. So, the worst thing you can do is create something fast and cheap that demeans your business or what you sell. You don’t have to spend a lot of money to produce a quality video, but you need to take your time and do it right to make it look good.

At WebMSys we can help you make your video look great! We carefully apply a strict process to any type of promotional video we are shooting:

1. First, we use a tripod to give your video a polished professional look as opposed to a jerky amateur appearance.
2. Second, we light your subject properly to reflect the quality of your product or service. Poor lighting kills the video.
3. Third, we use a quality external microphone to give you better audio.
4. Fourth, before we shoot any promotional video we consider the audience your video is trying to reach to get a clear understanding of who your audience is and what the benefits of watching your video will be for them. We put ourselves in their shoes.
5. Fifth, the answers to these questions should dictate how we shoot your video, right down to the camera angles and music.

The key to shooting any video is to never assume your audience knows anything about your product or service. We start from the beginning with a script that walks them through the process in a clear, step-by-step manner explaining the basics of what the product or services does first, and then we go into the new features. Our goal is create a wonderful experience for your customer that shows them that your product or system works.

At WebMSys our goal is to shoot quality videos that look good using quality equipment any small and medium sized e-business would use to shoot their own promotional videos. Therefore, you get the same professional quality for a far lesser price.

We use a Sony DCR – DVD 301 NTSC Camcorder with 3 Charged-Coupled Devices (CCD), sensors that provide noticeably better image quality. We use the Smith-Victor lighting kit that gives a nice, gentle light that makes products and people look wonderful. We use a lavalier microphone for good quality audio. All of this is shot on a heavy duty tripod for stability and panning from side to side.

Our fees are based on the amount of gear required for the shoot, as well as for the professional time and our digital video format. Remember, it costs more to light a church for a video shoot than to light a small office, for instance. Once we begin our shoot we offer our services for the full day so you might want to plan to have us shoot more than one video in a day, to maximize the time you're paying for. And if we can't get to your location, we will find someone who can meet your needs.

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